Social Media Advertising - Essential

There are so many ways you can reach out to your readers on the Internet. You can send emails. Start your own blog. You can even create your own search engine campaign. But if there’s an online marketing tactic you should prioritize, it’s social media advertising through Facebook and Instagram!

With its huge user database, Facebook has the traffic to help give your book’s marketing campaign some traction. Even Instagram, another social media website owned by Facebook, is a viable marketing platform that is used by many brands. However, to effectively promote your work, you must cut through the online clutter and put your book in front of an audience interested in your book.

Don’t know how to start? Pantheon Books Publisher can help with the Social Media Advertising Essential package.

Here’s what you get with this service:

• We will create a custom audience that specifically targets potential readers who might be interested in your book.
• An image ad and a short video ad for your book will be shown at least 2 million times on Facebook and Instagram’s news feeds. Note: Instagram ads appear on mobile only. Click these links for a sample of the image and video ads.
• We will monitor and manage your ad campaign.

Note: Facebook retains the right to decline to show ads based on their own policies and practices.

What You Need to Know

Facebook is the world’s third most visited website, with 2 billion users worldwide. Their users spend 38 minutes a day on the site. On the other hand, there are over 1 billion people using Instagram every month. Half a billion of them use Instagram stories every day.*

*Source:

Hootsuite. “41 Facebook Stats That Matter to Marketers in 2019.” Hootsuite Social Media Management, 18 Mar. 2019, blog.hootsuite.com/facebook-statistics/

Hootsuite. “24+ Instagram Statistics That Matter to Marketers in 2019.” Hootsuite Social Media Management, 22 Oct. 2019, blog.hootsuite.com/instagram-statistics/