Social Media Advertising - Basic

Have you considered launching your own social media campaign? These days, readers aren’t just looking for fresh titles in their favorite bookstores. They’re on blogs, forums, and even popular social media sites like Facebook and Twitter.

With its huge user database, Facebook has the traffic to help give your book’s marketing campaign some traction. Even Instagram, another social media website owned by Facebook, is a viable marketing platform that is used by many brands. However, to effectively promote your work, you must cut through the online clutter and put your book in front of an audience interested in your book.

Don’t know how to start? Pantheon Books Publisher can help with the Social Media Advertising Basic package.

Here’s what you get with this service:

• We will create a custom audience that specifically targets potential readers who might be interested in your book.
• An image ad of your book will be shown at least a million times on Facebook and Instagram’s news feeds. Note: Instagram ads appear on mobile only. See sample here
• We will monitor and manage your ad campaign.

Note: Facebook retains the right to decline to show ads based on their own policies and practices.

What You Need to Know

Facebook is the world’s third most visited website, with 2 billion users worldwide. Their users spend 38 minutes a day on the site. On the other hand, there are over 1 billion people using Instagram every month. Half a billion of them use Instagram stories every day.*

*Source:
Hootsuite. “41 Facebook Stats That Matter to Marketers in 2019.” Hootsuite Social Media Management, 18 Mar. 2019, blog.hootsuite.com/facebook-statistics/

Hootsuite. “24+ Instagram Statistics That Matter to Marketers in 2019.” Hootsuite Social Media Management, 22 Oct. 2019, blog.hootsuite.com/instagram-statistics/